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Raducanu deepens commercial ties while rebuilding form and focus

Raducanu retains high-profile sponsors while rebuilding her game after injury and form setbacks now.

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Emma Raducanu remains a sought-after ambassador for major brands even as she works to re-establish herself on tour. After the breakthrough at the US Open in 2021, Dior, Porsche, Tiffany, British Airways, Vodafone and Evian were among the marquee names linked to her. The on-court results that followed did not match that early surge.

Injuries and a dip in form saw Raducanu slide down the WTA Rankings and it took her almost four years to find her feet on the senior tour after her initial breakthrough. Her current trajectory shows signs of recovery and a more measured view of what is realistic on court.

The commercial interest has not waned. She remains attached to some of the partners who added her as an ambassador in 2021 and continues to attract new clients. Her 2.9m followers on Instagram make her a big tennis influencer and she used her time in New York around the US Open to film an advert for her latest sponsor, sustainable personal care brand Wild. The brand unveiled Raducanu as their new brand ambassador with a glossy new advert, which was filmed at West Side Tennis Club in Forest Hills, New York.

Raducanu has acknowledged that the early phase of her career involved too much off-court activity and says she has altered her approach. “Especially straight after I did really well, for the next few years it was very much like there was so much communication about things off the court,” said Raducanu.

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“And I would always, always give my 100 per cent on the court. I was always working really hard, but I just think that I wasn’t prepared as well for the other things that inevitably do take some energy out of you.

“I think now I’m a lot more structured. I’ll be like: ‘OK, I have this time where one hour we will talk about business. And now I’m going to go train for the rest of the week’.

“Also I think I’ve learned how to say no a bit more. Initially, I felt really bad for letting people down. I’d always want to do extra for whatever partner or magazine or whatever I’m shooting for.”

On-court earnings currently stand at a little over $5.5m, while sponsorship income across the last four years is believed to exceed that figure. Raducanu suffered a disappointing exit at the US Open when she was well beaten by Elena Rybakina in the third round, but her commercial profile and public appeal remain strong.

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Sabalenka and Kyrgios to meet in Dubai ‘Battle of the Sexes’ exhibition

Sabalenka and Kyrgios will meet in Dubai on Dec. 28 for a ‘Battle of the Sexes’ exhibition. indoors.

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Top-ranked Aryna Sabalenka and former Wimbledon finalist Nick Kyrgios are scheduled to face each other in a “Battle of the Sexes” exhibition set for Dec. 28 in Dubai. The match will be played indoors at the 17,000-seat Coca-Cola Arena, and both players posted logistical details on their social media channels after Sabalenka confirmed during the U.S. Open that discussions for the match were underway.

Before their head-to-head meeting in Dubai, both players will take part in an exhibition in New York on Dec. 8, though they will not play one another there. Sabalenka will face Naomi Osaka and Kyrgios will play Tommy Paul in that event.

Kyrgios has outlined specific conditions for the Dubai match, saying he would get only one serve and would be hitting toward a smaller side of the court. The Australian, who has barely played in recent years because of injuries, has predicted he will win easily.

“I cannot wait to get back out on court,” Kyrgios said in an Instagram story. “Honestly I’m feeling amazing. I never thought I would be back into this position, being able to travel the world, see my fans and play some amazing tennis.”

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The exhibition borrows its name from the famous 1973 meeting between Billie Jean King and Bobby Riggs, a match King won in straight sets in the Houston Astrodome. Sabalenka enters the off-season as a four-time Grand Slam champion and one of the top attractions on the women’s tour, while Kyrgios returns to a spotlighted appearance after a period of limited competitive play.

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Alizé Cornet named captain of France’s Billie Jean King Cup team

Alize Cornet named France Billie Jean King Cup captain after retiring; will prepare Olympic team…

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Alizé Cornet has been appointed captain of France’s Billie Jean King Cup team a few months after retiring from tennis a second time earlier this year. The French tennis federation announced the nomination on Sunday, saying Cornet stood out from other candidates because of her “investment in French tennis, her profile, her motivation and her availability.”

The 35-year-old replaces Julien Benneteau, who held the role since 2019. Cornet’s remit will extend beyond the Billie Jean King Cup squad and includes preparing the French Olympic team leading up to the Los Angeles Games in 2028, monitoring national team players during competitions and overseeing youth teams.

“I appreciate the trust the federation has placed in me, and I am determined to do everything I can to help our players reach their full potential,” Cornet said in a statement. “My goal is to build a strong team spirit, based on high standards, solidarity, and a passion for the French jersey.”

Cornet brings the experience of a 20-year professional career to the role. Touted as a young prodigy, she achieved a career-high ranking of No. 11 in 2009 and won six singles titles. Known as a solid baseline player with a strong backhand, she also held the women’s record for most consecutive Grand Slam tournaments played at 69, a streak that ran from the 2007 Australian Open to last year’s French Open.

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The federation emphasized Cornet’s availability and motivation when confirming the appointment. Her new duties place her at the centre of France’s national-team planning as preparations begin toward future international events and the 2028 Olympic cycle.

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Alcaraz’s off-hand: the hidden engine behind his forehand

Alcaraz’s extended off-hand increases shoulder coil, storing energy that fuels his explosive forehand

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Watch almost any top-level player hit a forehand and you will notice the off-hand is not idle. During the takeback it helps position the racquet and rotate the upper body, creating structure and stored energy to release into the shot. For most players the hands separate during the takeback and the off-arm stays parallel to the net.

The current men’s No. 1 takes a different route. Where most players let go of the racquet’s throat when the off-arm is just about parallel to the net, he holds it until his left hand is even with his hitting shoulder. That retained contact changes how his stroke loads and unloads.

Keeping the off-hand on the racquet longer creates greater upper body tension. Mimic his turn and you can feel the stretch in the lats. The added shoulder rotation builds more stored energy that can be transferred into the swing. Yet the result is not a bigger, slower motion. He turns his shoulders more while maintaining a compact geometry: a bent hitting elbow and the racquet head level with the chest, similar to players who use a more modest shoulder turn.

That combination lets him generate faster swing speed without an exaggerated path. He uncoils with a relatively loose arm and so produces immense racquet head speed without relying on an extreme loop or oversized swing.

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He is not a template everyone can copy. Few players can replicate his range of motion, upper body flexibility or world-class timing. Even so, approximating a deeper shoulder coil and delaying the separation of the off-hand can measurably increase the amount of energy available to a forehand. For players and coaches focused on adding speed and consistency, the lesson is clear: the off-hand is an active tool for storing rotation-based power, not merely a balancing aid.

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