Connect with us

Player News WTA

Raducanu deepens commercial ties while rebuilding form and focus

Raducanu retains high-profile sponsors while rebuilding her game after injury and form setbacks now.

Published

on

Emma Raducanu remains a sought-after ambassador for major brands even as she works to re-establish herself on tour. After the breakthrough at the US Open in 2021, Dior, Porsche, Tiffany, British Airways, Vodafone and Evian were among the marquee names linked to her. The on-court results that followed did not match that early surge.

Injuries and a dip in form saw Raducanu slide down the WTA Rankings and it took her almost four years to find her feet on the senior tour after her initial breakthrough. Her current trajectory shows signs of recovery and a more measured view of what is realistic on court.

The commercial interest has not waned. She remains attached to some of the partners who added her as an ambassador in 2021 and continues to attract new clients. Her 2.9m followers on Instagram make her a big tennis influencer and she used her time in New York around the US Open to film an advert for her latest sponsor, sustainable personal care brand Wild. The brand unveiled Raducanu as their new brand ambassador with a glossy new advert, which was filmed at West Side Tennis Club in Forest Hills, New York.

Raducanu has acknowledged that the early phase of her career involved too much off-court activity and says she has altered her approach. “Especially straight after I did really well, for the next few years it was very much like there was so much communication about things off the court,” said Raducanu.

Advertisement

“And I would always, always give my 100 per cent on the court. I was always working really hard, but I just think that I wasn’t prepared as well for the other things that inevitably do take some energy out of you.

“I think now I’m a lot more structured. I’ll be like: ‘OK, I have this time where one hour we will talk about business. And now I’m going to go train for the rest of the week’.

“Also I think I’ve learned how to say no a bit more. Initially, I felt really bad for letting people down. I’d always want to do extra for whatever partner or magazine or whatever I’m shooting for.”

On-court earnings currently stand at a little over $5.5m, while sponsorship income across the last four years is believed to exceed that figure. Raducanu suffered a disappointing exit at the US Open when she was well beaten by Elena Rybakina in the third round, but her commercial profile and public appeal remain strong.

Advertisement

1000 BNP Paribas Open WTA Player News

Gauff retires with left arm issue; Eala moves through at BNP Paribas Open

Gauff retired with a left arm issue while trailing Eala 6-2, 2-0; Eala advances at Indian Wells Sun

Published

on

Coco Gauff was forced to leave the court for the second time in her professional career when a left arm problem ended her third-round match at the BNP Paribas Open. It was the first retirement for Gauff since the 2022 Cincinnati Open.

Struggling with the left arm on Sunday, Gauff retired while trailing Alexandra Eala 6-2, 2-0. The world No. 4 took a medical timeout before the final game of the opening set but chose not to continue after her opponent converted her fifth break of the night.

The retirement handed Alexandra Eala the victory and progression to the next round of the BNP Paribas Open. The match unfolded differently than their most recent meeting, when Gauff recorded a 6-0, 6-2 win over Eala en route to her first Dubai semifinal.

This stoppage underscored the toll a recurring physical problem can take during a tournament. The timing of the medical timeout late in the opening set followed by a quick end early in the second set highlighted how the left arm issue affected Gauff’s ability to sustain her game.

Advertisement

For Eala, the match provided a direct route into the later stages of the event. For Gauff, the outcome represented only the second retirement of her career and a reminder that recovery will determine her immediate plans. The scoreline, the medical timeout and the decision not to continue are the central facts from a third-round contest that ended before its natural conclusion.

Continue Reading

1000 BNP Paribas Open WTA Player News

Coco Gauff retires with left arm issue, Alexandra Eala advances at BNP Paribas Open

Gauff retired with a left arm issue trailing Alexandra Eala 6-2, 2-0 at the BNP Paribas Open Sunday.

Published

on

For the second time in her career, and the first since the 2022 Cincinnati Open, Coco Gauff was unable to finish a WTA match because of injury. The world No. 3 struggled with a left arm problem during the players’ third-round meeting at the BNP Paribas Open.

Struggling with a left arm issue on Sunday, Gauff retired while trailing Alexandra Eala 6-2, 2-0. The world No. 4 took a medical timeout before the final game of the opening set but decided not to force the issue any further after her opponent converted her fifth break of the night.

The retirement handed Alexandra Eala the victory and a spot into the next round of the BNP Paribas Open. For Gauff, the match marked only the second retirement of her professional career and served as a reminder of the care required when a player is hampered by a recurring physical issue.

The two had met recently with a very different outcome. In her previous tournament appearance, Gauff posted a 6-0, 6-2 victory over Eala en route to her first Dubai semifinal. That result contrasted sharply with the events at Indian Wells, where the left arm complaint ended the third-round contest prematurely.

Advertisement

Both the scoreline and the timing — a medical timeout late in the opening set followed by retirement early in the second — underline the impact the injury had on Gauff’s ability to continue. Alexandra Eala advances, while Gauff will leave the BNP Paribas Open with the second retirement on her career record and questions about her immediate playing schedule and recovery.

Continue Reading

Analytics & Stats Dubai Duty Free Tennis Championships Player News

When the Serve Fails: Coco Gauff’s Ongoing Double-Fault Challenge

Gauff’s serving problems in Dubai exposed a long-running double-fault issue and search for fixes….

Published

on

In a Dubai semifinal against Elina Svitolina, Coco Gauff’s frustration boiled into a rare on-court outburst. At 2-2, 15-all in the second set, a double fault prompted Gauff to stride toward her guest box and Gavin MacMillan, the biomechanics guru who joined her team last summer, and say, “I’ve been doing everything you’ve wanted for the last six months, and it’s gotten not better at all, bro.”

The moment underscored a persistent issue. For more than two years Gauff has led the WTA in double faults by a wide margin. Last summer she struck 23 double faults against Danielle Collins and 14 against Veronika Kudermetova on her way to the round of 16 in Montreal. In 2023 she hit 219 double faults and ranked 18th on the tour for that stat. In 2024 she leapt to 430, and she recorded 431 the following year.

Where the problem begins is debated. Is it a bio-mechanical flaw that can be adjusted, or a mental block commonly referred to as the yips? Brad Gilbert, who coached Gauff for 14 months ending in late 2024, offered perspective: “Coco, to me, is more resilient than a lot of those people,” and added, “Even with the serve issues, she still won the French. She still won two majors. She’s still finished in the Top 3 in the world. I feel like if you got the yips, this mental thing, your ranking is dropping, and fast.”

Analyst Rennae Stubbs sees a largely mechanical problem: “I think [her problem], it’s 90 percent mechanical and 10 percent mental,” she wrote. “The problem is that the 10 percent becomes 50 percent once the serve starts going off, because bad technique breaks down under pressure.

Advertisement

“There are so many mechanical issues with Coco’s serve that it’s really difficult to change at this point, but I do think it’s possible. I know Gavin is trying his best.”

Jimmy Arias recalled his own serving anxieties: “She should come talk to me,” he said. “I got the yips near the end of my career. I got so anxious serving that my right hip flew open too early, making it hard to hit a good second serve. I knew what the problem was, but I couldn’t stop it, even though I kept closing my serving stance more and more, until I looked like (John) McEnroe.”

Paul Annacone urged perspective and suggested a different focus: “No doubles, yet she was still annoyed at her serving,” he said. “What she said to MacMillan shows that she’s got baggage, she sees the serve as a big issue. But let’s be honest. How many majors has she won with, quote, unquote, a bad serve? Is it really bad? It’s not great, but so what?” He proposed “reprogramming her vision,” aiming for serving strategy over sheer power.

Experts differ on fixes, but all underscore that the problem is both technical and psychological. As Arias put it, “The most mystifying thing about all of this is how good Coco is in spite of everything.”

Advertisement
Continue Reading

Trending