Connect with us

ATP Equipment Player News

Sinner Returns to the Slopes for Gucci Altitude Campaign

Sinner returns to skiing for Gucci Altitude, blending performance gear and high fashion. Milan 2026.

Published

on

Jannik Sinner has revisited the mountains that shaped his early athletic life as the face of Gucci Altitude, the fashion house’s first winter sportswear collection. The campaign pairs Gucci’s signature styling with performance equipment from Head, arriving ahead of the Milan-Cortina Winter Olympics in February 2026.

For the shoot, Sinner wore a snow jacket printed with Gucci’s monogram and used a helmet and ski set accented by the brand’s Web stripe, gear developed in collaboration with Head. The partnership between the two companies is familiar territory for the athlete; Gucci and Head previously worked together on Sinner’s signature white duffel bag.

“It was a very special and unique shoot in the heart of the mountains. I have always loved the mountains and this shoot took place in an incredible setting,” the Italian tells GQ. “Gucci comes up with amazing ideas every time, but in this case it was something really magical, an experience I will never forget.”

No stunt double was required. Sinner has skied since age 3 and was raised in South Tyrol in the Dolomites, where his parents worked at a ski resort. He showed early promise on snow, winning a Junior National Championship in Giant Slalom at age 7 and finishing runner-up nationally at 11. He gave up skiing for tennis at 13 and went on to reach the summit of his sport.

Advertisement

“I was winning a lot when I was young in skiing, and in tennis I never won,” he told Vogue in 2024. “And then slowly I started to lose in skiing, because physically I was not ready to compete. I was always quite skinny and everything.

“The reason why I chose tennis was, in tennis you can make mistakes. You can lose points, but you can still win the match. In skiing, if you make one mistake, one big mistake, you cannot win.”

A global ambassador for Gucci since 2022, Sinner has appeared in several of the brand’s campaigns, including “Gucci is a feeling” and last year’s holiday campaign. On the court he has become one of the game’s leading figures: a four-time Grand Slam champion and two-time Davis Cup winner.

© Instagram @janniksin

Advertisement

ATP Australian Open Grand Slam

Federer to return to Rod Laver Arena for Australian Open opening exhibition

Federer returns to the Australian Open for a legends doubles ‘Battle of the world No. 1s’. On court.

Published

on

Roger Federer will make a planned return to the Australian Open stage as part of the tournament’s inaugural Opening Ceremony ahead of the 2026 event. The six-time champion will partner Andre Agassi, Lleyton Hewitt and Pat Rafter in a doubles match billed as a “Battle of the world No. 1s.” The appearance marks his first time on Rod Laver Arena since 2020 and follows his official retirement at the 2022 Laver Cup.

At a press conference ahead of the ceremony, Federer spoke plainly about the mix of emotion the event brings. “I’m nervous, I’m excited, I’m happy I’m here,” he said, in remarks moderated by former ATP doubles No. 1 Todd Woodbridge. “I’m happy there’s a moment for the crowd, for me personally, but also being on the court with Lleyton that I shared so much with, Pat that I always loved playing against, even though I never beat him. I always loved Pat. He was one of my favorite players. Then Andre, I was fortunate enough to play against him maybe 10 times or so. Just being together with those guys is going to make me feel better, as well.

“I have great memories of just being here,” he added. “It’s been an incredible tournament for me and one of my favorite places to play tennis.”

Now 44, Federer has gradually returned to exhibition-style play, including a celebrity doubles match at last fall’s Rolex Shanghai Masters, and has floated the idea of a possible “Legends” tour with Rafael Nadal. He also stressed that family life constrains his schedule and that doubles fits his current priorities. “It’s hard to make it a priority in the schedule when you have four children and so many other things going on,” he said. “I’m happy I’m super still active, busy, doing loads of sports. Tennis is part of that.”

Advertisement

The appearance is positioned as a farewell to the Australian Open from one of its most celebrated champions, combining nostalgia with a light-competition showcase for fans on the eve of the 2026 tournament.

Continue Reading

ATP Australian Open Grand Slam

Djokovic Drawn into Jannik Sinner’s Quarter as Alcaraz Tops 2026 Australian Open Field

Novak Djokovic is placed in Jannik Sinner’s quarter at the 2026 Australian Open draw. Alcaraz is No.1

Published

on

The 2026 Australian Open men’s draw, revealed Thursday, set up a notable path through the top half of the field and across the bottom. Ten-time champion Novak Djokovic was placed as the No. 4 seed in the third quarter, positioning him as a projected semifinal opponent for defending champion Jannik Sinner.

Sinner arrives at the tournament bidding for a third consecutive Australian Open crown. He captured his first major title at this event in 2024 and will open his title defense against France’s Hugo Gaston. Seeded directly behind world No. 1 Carlos Alcaraz, Sinner’s early section also lists Brazilian Joao Fonseca as his first projected seeded opponent in the third round.

If the seeding holds, American Ben Shelton is slated to meet Sinner in the quarterfinals. That potential quarterfinal pairing reinforces the stacked nature of Sinner’s quarter and the wider implications for the semifinals, where Djokovic’s placement makes for a high-profile projected clash.

Carlos Alcaraz’s position at the top of the draw leaves the defending champion and Djokovic on a collision course in opposite halves until the advanced rounds. The alignment of seeds creates a clear narrative for the tournament: a top seed carrying expectations at the summit, a defending champion aiming for a three-peat, and a multiple-time winner navigating a draw that could pitch him against the current titleholder before the final.

Advertisement

With the draw now public, attention will turn to early matches and how the projected matchups materialize on court. For Sinner, Gaston represents the immediate test. For Djokovic, the third quarter presents a pathway that, if both players advance as seeded, would culminate in a semifinal meeting with the defending champion.

Continue Reading

ATP Australian Open Grand Slam

Who’s Wearing What: Sponsor and Apparel Moves Ahead of the Australian Open

A rundown of the apparel and sponsorship moves shaping the season as players arrive for the Open…

Published

on

The start of the 2026 season has brought a wave of sponsorship shifts as players prepare for the Australian Open. Longtime partnerships have ended, new 360 deals are arriving and several brands are expanding their presence on tour.

Asics shared a tribute post marking the departure of world No. 6 Alex de Minaur, bringing an end to an 11-year partnership. Since then, the Aussie has been teasing a big reveal, wearing blank, logo-less shirts, shorts and hats during practice sessions and at the United Cup. While nothing has been officially confirmed, De Minaur is expected to join Wilson in a new 360 deal, according to Jessica Schiffer of Hard Court . He already competes with the Wilson Ultra racquet and could soon be outfitted head to toe in Wilson apparel and footwear.

Karen Khachanov, Anastasia Potapova and Jiri Lehecka have been wearing Wilson since the start of 2026. Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another former Nike pro, is also set to join Wilson’s growing WTA roster, which includes Marta Kostyuk, Victoria Mboko and Peyton Stearns.

German rising star Eva Lys unveiled Lacoste as her new apparel sponsor and directed her own launch campaign. Nick Kyrgios, another longtime Nike wearer, has been sporting kits from Stack Athletics since November. He is now Stack’s owner and creative director and is helping shape design direction, capsule storytelling and athlete collaborations. “Stack represents everything I stand for—making noise and pushing boundaries… If it doesn’t make people feel something, I’m not interested,” said Nick Kyrgios. “Stack represents everything I stand for—making noise and pushing boundaries,” Kyrgios said. “We’re building a brand with real personality. If it doesn’t make people feel something, I’m not interested.”

Advertisement

Donna Vekic, who helped launch Donna Sport by Uomo in 2023, has signed with Ellesse. Alejandro Tabilo has parted ways with Lotto and is set to wear Ellesse this season; he will also take the court in On shoes, the Swiss brand said on social media.

FP Movement has teased a potential signing of world No. 15 Emma Navarro, previously with Fila; the move would make Navarro the highest-ranked player the brand has signed and reportedly includes a one-year Asics shoe agreement. “It’s really exciting to work with a brand that allows me to add my personal touch,” Navarro told Vogue Business. “I’ll be wearing outfits that I worked on designing—outfits that I’m really excited to wear and feel like myself in—and I’m excited for people to get a better sense of my style and personality through that.”

Fila has seen a series of recent departures, including Barbora Krejcikova, Reilly Opelka and Navarro, even as it added Jaqueline Cristian after her breakout 2025 season. Lois Boisson wore Asics during her Cinderella run to the Roland Garros semifinals as a wildcard ranked world No. 361.

Advertisement
Continue Reading

Trending