Australian Open Billie Jean King Cup Player News
Zeynep Sonmez and Turkish Airlines end sponsorship after breakout season
Zeynep Sonmez announced she will not continue with Turkish Airlines after a breakthrough 2025 season
Zeynep Sonmez has announced the end of her sponsorship with Turkish Airlines. The Turkiye No. 1 singles player posted on social media Friday that negotiations over the 2026 season had concluded without a renewal.
“Following sponsorship discussions regarding the 2026 season, the sponsorship relationship with Turkish Airlines will not continue,” Sonmez wrote.
She added a statement of thanks linking her work with the carrier to the opening events of 2026. “I was honored to represent Turkey’s national flag carrier, Turkish Airlines, at the opening tournaments of 2026, including the Australian Open Grand Slam, the Mubadala Abu Dhabi and the Qatar Open event. I carried this responsibility with the same seriousness and respect at all times, both on and off the court.
“I would like to sincerely thank Turkish Airlines for the trust they placed in me and for their support throughout our journey together. I also extend my gratitude to all Turkish Airlines employees, both in the air and on the ground, for their professionalism and continued support.”
The decision has attracted attention coming after Sonmez’s breakthrough results in 2025. The 23-year-old became the first player representing Turkiye to reach the third round of a Grand Slam at Wimbledon in 2025, a milestone she matched at this year’s Australian Open as a qualifier. She was also instrumental in Turkiye’s upset win over Germany in its first-ever Billie Jean King Cup Play-offs appearance.
Sonmez entered the Top 70 last year, reaching a career-high No. 69 in October 2025. At present, no other Turkish player — male or female — is ranked inside the Top 300 of the WTA or ATP listings.
The announcement follows Turkish Airlines’ unveiling of Zheng Qinwen as a global brand ambassador on Feb. 7. The airline, which says it flies to more countries than any other, described the move as part of a strategy to expand in the Asia-Pacific region. Turkish Airlines Chief Commercial Officer Ahmet Olmuştur stated : “As we continue to strengthen our presence across the Asia-Pacific region, this partnership reflects our commitment to connecting the region with the world while supporting excellence in sport and cultural exchange.”
The draft also notes Zheng’s commercial profile and recent return from elbow surgery, and the wider trend of major carriers naming high-profile tennis ambassadors in 2026.
Australian Open Grand Slam
Sabalenka fined after US Open final outburst as Williams sisters avoid media sanction
Sabalenka was fined for her US Open final conduct, while the Williams sisters escaped sanction.
Aryna Sabalenka’s frustration in the US Open final has led to a fine, while organisers did not penalise Venus and Serena Williams for missing a post-match press conference.
Sabalenka, a four-time Grand Slam champion, struggled to contain her emotions throughout the match against Elena Rybakina and repeatedly showed her anger during and after the three-set defeat. Her most costly moment came after she was broken in the opening set following a double fault, when she hit a ball into the Arthur Ashe Stadium crowd and received a code violation.
That breach has now brought a $7,500 fine from the United States Tennis Association. The penalty is modest compared with the $2,800,000 cheque she collected for finishing runner-up. Her reaction did not end there. She later struck another ball toward the back of the court and came close to hitting a cameraman.
After the match, and after the customary handshake with Rybakina, Sabalenka went back to her bench and smashed her racket several times. She also told a cameraman to “f*** off” while waiting for the post-match presentation ceremony to begin. Even so, the only sanction imposed on her was for the code violation.
The Williams sisters, meanwhile, avoided punishment after declining to speak to the media following their first-round doubles loss. Venus and Serena entered the event via wildcard, with Serena appearing at Flushing Meadows for the first time since 2022, but they were beaten in three sets by Chan Hao-ching and Maya Joint.
Although press conferences are mandatory at majors, the pair were not fined. The USTA’s statement after the match simply read, “Serena and Venus Williams will not be available for press tonight.”
Elsewhere, Luisina Giovannini received the largest fine of the tournament, a $20,000 penalty after her opening qualifying match was judged below standards. Corentin Moutet was the only player to be fined twice.
1000 Australian Open
Croft says Sabalenka’s attitude undermined her in the US Open final
Croft said Sabalenka’s negativity and frustration shaped the US Open final.
Aryna Sabalenka’s defeat to Elena Rybakina in the US Open final was framed by Annabel Croft as a case of self-inflicted damage, with the former British No 1 arguing that Sabalenka’s negativity and lack of respect for her opponent’s level proved costly.
Sabalenka had carried into the match an impressive recent record in New York. She had lost only once at Flushing Meadows over the previous three years, and that lone defeat came against Coco Gauff in the 2023 final. She then won the title in 2024 and 2025 and was chasing a third straight crown, a feat only two women have managed before.
The opening set shifted the momentum. Sabalenka saved three break points in game three, but was broken two games later and Rybakina served out the set. The outgoing world No 1 improved in the second, and a late break in game 13 forced a decider, but Rybakina seized control again with breaks in games three and seven to complete a 6-4, 5-7, 6-2 win.
Croft, speaking on BBC Radio 5 Live, said: “It was extraordinary to witness because she had been very negative on herself with her body language in that first set and suddenly the emotions got the better of her,” Croft said on BBC Radio 5 Live.
“I felt like that really contributed to her going down in that first set. She was beating herself.”
Sabalenka’s frustration was plain to see. At one point she smashed a ball into the Arthur Ashe Stadium crowd, then threw her racket into the air after the loss was sealed before smashing it again when she returned to her bench.
She will be replaced at No 1 in the WTA Rankings by Rybakina on Monday. During the on-court interviews, Sabalenka said: “That’s the last thing I want to do right now is give a speech, but I’ll try my very best.”
After she gathered herself, she added: “Obviously I’m disappointed but I want to congratulate Elena on an incredible year and incredible results. Well-deserved. Enjoy it. Have fun tonight, tomorrow and the end of the season so I can win some titles.”
Croft remained unimpressed, adding: “I think what happened was the minute she started to not respect the level of tennis her opponent was playing, she couldn’t handle it at all.
“You have to respect what they’re putting out there and applaud it but then find ways to dig in and find another way to compete with them.
“It was almost like throwing the toys out of the pram today.”
ATP Tour Australian Open
Australian Open’s future format debate gathers pace after Abdo remarks
Abdo’s remarks have reignited the Grand Slam format debate in Melbourne.
The Australian Open has spent recent years embracing change, and its crowds have continued to rise year after year.
One of the clearest examples came in Melbourne this season with the introduction of the One Point Slam, a one-point contest that matched professional players with amateurs and became one of the tournament’s most discussed features. The event also welcomed Roger Federer back to the venue for the first time since retirement and staged a number of exhibition matches. Even so, further alterations could still be on the horizon for 2027.
New Tennis Australia chief executive Andrew Abdo, who has replaced Craig Tiley, has floated the possibility of significant changes to the scoring structure at the Melbourne event.
“Maybe in the future, Slams at the different rounds, or at different lengths of duration, maybe we’re not playing best-of-five all the way through, maybe the point scoring system changes,” said Abdo.
That suggestion has already drawn criticism from fans on social media, many of whom remain strongly attached to the sport’s traditions.
The debate is not new. Roger Federer and Rafael Nadal both defended best-of-five-set matches at the majors, with Nadal saying in 2020: “I mean, winning Grand Slam, playing best-of-three demand to the player something else, no? Stronger mentally, stronger physically, be solid for such a long time and for such a long two weeks. So I really believe that’s the right thing to do.”
Federer was equally firm. “It won’t happen, the best of three stuff,” said the Swiss icon. “The tradition of tennis is having best-of-five at the majors and that will remain. Those who want best-of-three don’t really have the best interests of tennis at heart.”
There has also been support for change from other leading players. Novak Djokovic said in 2020: “I am more of a proponent of best-of-three sets everywhere. You asked me why. I just feel that we have enough tournaments, enough matches during the year.
“We have the longest season of all sports, any sport in the world. Tennis has the longest season from January 1 to end of November. Literally every single week you have tournament somewhere.”
If such a shift does arrive in 2027, Djokovic could be one of the main beneficiaries. He has already been pushed through several five-set Grand Slam matches this year, including against Joao Fonseca and Felix Auger-Aliassime, and those contests have left the 24-time Grand Slam champion heavily drained.
