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Lululemon expands its presence at the BNP Paribas Open with new apparel and tech

Lululemon’s BNP Paribas Open debut mixes player kits, ShowZero tech, expanded retail and pop-ups…

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Lululemon’s first year as the official outfitter at the BNP Paribas Open has been visible on court and throughout the grounds. The Canadian-based brand, which signed Leylah Fernandez and Frances Tiafoe to multi-year apparel deals in the last four years, took on a broad role at the combined ATP Masters 1000 and WTA 1000 event after being announced in a multi-year agreement last November.

The company supplied more than 2,000 volunteers, ball kids and officials with uniforms, enlarged its merchandise section in the official tournament store and opened a standalone retail presence and pop-up experience anchored by the viral La La Land Kind Cafe. Lululemon branding has become a constant around the site in Indian Wells.

On court the outfitter also introduced new wearable technology. After wearing a Sierra Leone-inspired kit at the Australian Open in tribute to his parents’ birth country, Frances Tiafoe is wearing a berry-hued ensemble the brand calls “Burgundy Bay.” Lululemon says those clothes use a new ShowZero sweat-resistant technology and describes it as “an innovative yarn technology that changes how light interacts with the fabric, preventing light absorption when wet so sweat remains virtually invisible.” The company promotes the fabric as breathable, quick-drying and ultra-lightweight, engineered to support high-intensity performance.

Tiafoe spoke about his relationship with the brand after his victory over No. 15 seed Flavio Cobolli, a win that avenged Cobolli’s recent Acapulco final result. “It’s been great to be a part of it … all the things they have been doing with me,” he said. “They were super excited to have me and also grow with me and get more into the game.” He added that the outfitter’s presentation in Tennis Paradise is appealing: the “whole vibe” is “super cool and super trendy.”

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On the retail side, Tiafoe noted the fan response: “Obviously you see it here, all the staff and everyone wearing it. My outfit is selling out, they said. The getup is great. All the outfits they have been making are super innovative. It’s just been really cool,” he said.

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Alex Eala’s rise turns Toronto into a major draw

Eala’s WTA rise has filled seats in Toronto and set up her next test in Cincinnati.

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Alex Eala’s profile has climbed sharply during the 2026 season, to the point that she has become one of the WTA Tour’s most in-demand attractions.

Her appeal has been visible in several corners of the calendar. She first captured attention at the Australian Open at the start of the year, then carried that momentum into the Middle East through the Abu Dhabi Open and the Qatar Open.

The next surge came during the North American hardcourt swing. The 21-year-old impressed crowds by winning the Washington Open title, before Toronto delivered another clear sign of her growing pull. The Canadian Open was heavily impacted by her presence, with evening sessions featuring Eala selling out well in advance.

A tournament director described the response as “just unprecedented.” That reaction reflected more than full stands. It also captured the way interest built steadily over time, beginning in February in Doha and continuing through the year until it reached its peak during the tournament week in Toronto.

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“We’ve never seen anything like that in Toronto before. It was unexpected. We saw the momentum build from February in Doha, and over the past year. And it really culminated in the week of, which every match she played it sold out,” he continued.

“She was just so engaging with her fans and the community. It was really beautiful to see her so loyal to her fans. I think one of the uniquenesses about this event in particular this year was, in the past we saw tens of flags from various nations throughout.

“This year we saw hundreds and thousands of flags. Last night you saw the engagement of the fans with each other, which was great to see. In addition to that, you saw the fans staying until the end of the session for the whole tournament.”

The event’s organisers are now set to reassess their approach for next year after seeing how strongly Eala resonated with the crowd. Hale said the experience offered a clear lesson in connecting with fans, especially new ones, and in serving Toronto’s multicultural community more broadly.

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Eala now moves on to the Cincinnati Open, where she will attempt to extend her strong run. She is scheduled to face Elena-Gabriela Ruse in the opening round of the Masters event.

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Eala advances in Cincinnati and is poised for a new career-high ranking

Eala’s Cincinnati win lifts her toward a new career-high ranking and sets up Anisimova next.

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Alex Eala is heading toward another ranking breakthrough after opening her Cincinnati Open campaign with a win that sent her into the third round.

The Filipina was in control against world No 74 Elena-Gabriela Ruse in the second round, leading 6-1, 3-0 when the Romanian retired because of injury. After dropping her serve in the first game, Eala took the next nine games in sequence and broke Ruse five times in a row. She finished with 43 of the 62 points played in the match.

This is Eala’s first appearance at the WTA 1000 tournament in Cincinnati, where she entered as the 17th seed and received a first-round bye. She began the event at a career-high ranking of world No 20, following a run to the fourth round at the Canadian Open and her title at the Washington Open.

The 21-year-old’s current stretch has now reached 11 wins from her last 13 matches, a sequence that began when she advanced to the fourth round at Wimbledon.

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Her second-round victory in Cincinnati earned 65 ranking points, lifting her total to 2,221. That moves her up three places to a projected career-best world No 17 in the Live WTA Rankings.

Next, Eala faces world No 10 Amanda Anisimova, the ninth seed in Cincinnati, in the third round at the Lindner Family Tennis Center in Mason, Ohio. It will be their first meeting. Anisimova, 24, is a two-time Grand Slam finalist.

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Sabalenka keeps WTA No. 1, but Kostyuk leads UTR after Canadian Open

Sabalenka stays WTA No. 1, but Marta Kostyuk moves to the top of the UTR women’s list.

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Aryna Sabalenka remains the leader in the WTA Rankings after the Canadian Open, yet the Belarusian has slipped from the summit in another system that measures women’s tennis form from a different angle.

Sabalenka, a four-time Grand Slam champion, has held the WTA world No. 1 position for 95 straight weeks since October 2024. In total, she has now spent 103 weeks at the top. Even so, her Canadian Open run ended in the fourth round, and her WTA total stands at 8,670 points, leaving her 354 ahead of world No. 2 Elena Rybakina, the runner-up in Canada.

The focus now turns to the UTR rating system, which places more value on recent results and victories over stronger opponents than the standard 52-week WTA points race. UTR is open to players across all levels and rates everyone on the same scale from 1.00 to 16.50. It counts only matches from the last 12 months and uses a player’s most recent 30 matches, or fewer if necessary.

That approach has produced a new name at the top. Marta Kostyuk, the world No. 11 on the WTA Tour, has won 24 of her 27 matches since the start of the clay-court season. The 24-year-old Ukrainian now leads the UTR list with a rating of 13.08, edging Sabalenka, whose rating dropped to 13.07 after the Canadian Open.

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Rybakina sits third on 13.05, followed by Coco Gauff at 12.98. Jessica Pegula, Elina Svitolina and Mirra Andreeva are tied on 12.94 in fifth, sixth and seventh place. Iga Swiatek, Linda Noskova and Naomi Osaka round out the top 10.

One notable position comes from world No. 20 Alex Eala, who is 23rd on the UTR list with a rating of 12.64 despite her strong recent form.

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