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Felix Auger-Aliassime’s support system: The roles of Sam Aliassime and Marie Auger
Parents Sam Aliassime and Marie Auger have guided Felix Auger-Aliassime through peaks and setbacks..
Felix Auger-Aliassime has established himself among Canada’s leading players, with seven ATP Tour titles, a career-high ranking of world No 6 and two Grand Slam semi-final appearances. Having turned 25 in August 2025, he has endured a difficult spell in recent seasons but has begun to climb the ATP Rankings once more.
Behind those results are two steady influences: his father, Sam Aliassime, and his mother, Marie Auger. Sam has been central to Felix’s development from the start. Born in Togo, Sam dreamed of being a footballer as a child and, after being told by a former coach he was not good enough, switched to tennis. The sport became a passion and by 18 he was helping to manage an academy in the country while continuing his studies. He moved to Quebec in his mid-twenties to live with Marie and has remained in Canada since.
Felix reflected on his father’s emigration and its impact in 2019: “My father, Sam, came to Canada from Togo when he was 26, with my mum, Marie. She was a big help for him because he didn’t feel alone and she knew everything about Canada.
“For sure, it was challenging for him. He left everything behind and was sacrificing a lot. The memory I have of growing up is my dad doing everything he could to make it work for us.
“We never really felt pressure. Everything he did was for the family and the kids.”
Sam served as his son’s lead coach for many years before Frederic Fontang took over as permanent coach. When he stepped back to concentrate on his Aliassime Tennis Academy, he described the choice in 2023 as straightforward: “It was a simple and easy decision,” he commented
“You know, I still communicate with him and his coach, Fred Fontang, at the end of every tournament.
“I’m there and I share my perspective when we plan the season at the start of the year and when we take stock at the end of it.
“I’ve known my son’s tennis DNA since the very beginning. I sometimes remind him of that, so he doesn’t forget!”
Felix’s parents are no longer together. Marie, a college teacher, remains an important presence and is regularly seen in his player’s box. She said in 2022: “He [Auger-Aliassime] always prided himself on being independent,” and added: “As a parent, you’re never prepared to have a child who has a public life. When I arrive in a city and see their picture plastered on the buses, there’s something a little surreal.
“But for me, Felix is still Felix. When we’re at home, I forget all that. But I know it’s part of his career, and he plays that role very well. He never gets impatient, and he’s always very generous with his time.”
ATP Australian Open Grand Slam
Federer to return to Rod Laver Arena for Australian Open opening exhibition
Federer returns to the Australian Open for a legends doubles ‘Battle of the world No. 1s’. On court.
Roger Federer will make a planned return to the Australian Open stage as part of the tournament’s inaugural Opening Ceremony ahead of the 2026 event. The six-time champion will partner Andre Agassi, Lleyton Hewitt and Pat Rafter in a doubles match billed as a “Battle of the world No. 1s.” The appearance marks his first time on Rod Laver Arena since 2020 and follows his official retirement at the 2022 Laver Cup.
At a press conference ahead of the ceremony, Federer spoke plainly about the mix of emotion the event brings. “I’m nervous, I’m excited, I’m happy I’m here,” he said, in remarks moderated by former ATP doubles No. 1 Todd Woodbridge. “I’m happy there’s a moment for the crowd, for me personally, but also being on the court with Lleyton that I shared so much with, Pat that I always loved playing against, even though I never beat him. I always loved Pat. He was one of my favorite players. Then Andre, I was fortunate enough to play against him maybe 10 times or so. Just being together with those guys is going to make me feel better, as well.
“I have great memories of just being here,” he added. “It’s been an incredible tournament for me and one of my favorite places to play tennis.”
Now 44, Federer has gradually returned to exhibition-style play, including a celebrity doubles match at last fall’s Rolex Shanghai Masters, and has floated the idea of a possible “Legends” tour with Rafael Nadal. He also stressed that family life constrains his schedule and that doubles fits his current priorities. “It’s hard to make it a priority in the schedule when you have four children and so many other things going on,” he said. “I’m happy I’m super still active, busy, doing loads of sports. Tennis is part of that.”
The appearance is positioned as a farewell to the Australian Open from one of its most celebrated champions, combining nostalgia with a light-competition showcase for fans on the eve of the 2026 tournament.
ATP Australian Open Grand Slam
Djokovic Drawn into Jannik Sinner’s Quarter as Alcaraz Tops 2026 Australian Open Field
Novak Djokovic is placed in Jannik Sinner’s quarter at the 2026 Australian Open draw. Alcaraz is No.1
The 2026 Australian Open men’s draw, revealed Thursday, set up a notable path through the top half of the field and across the bottom. Ten-time champion Novak Djokovic was placed as the No. 4 seed in the third quarter, positioning him as a projected semifinal opponent for defending champion Jannik Sinner.
Sinner arrives at the tournament bidding for a third consecutive Australian Open crown. He captured his first major title at this event in 2024 and will open his title defense against France’s Hugo Gaston. Seeded directly behind world No. 1 Carlos Alcaraz, Sinner’s early section also lists Brazilian Joao Fonseca as his first projected seeded opponent in the third round.
If the seeding holds, American Ben Shelton is slated to meet Sinner in the quarterfinals. That potential quarterfinal pairing reinforces the stacked nature of Sinner’s quarter and the wider implications for the semifinals, where Djokovic’s placement makes for a high-profile projected clash.
Carlos Alcaraz’s position at the top of the draw leaves the defending champion and Djokovic on a collision course in opposite halves until the advanced rounds. The alignment of seeds creates a clear narrative for the tournament: a top seed carrying expectations at the summit, a defending champion aiming for a three-peat, and a multiple-time winner navigating a draw that could pitch him against the current titleholder before the final.
With the draw now public, attention will turn to early matches and how the projected matchups materialize on court. For Sinner, Gaston represents the immediate test. For Djokovic, the third quarter presents a pathway that, if both players advance as seeded, would culminate in a semifinal meeting with the defending champion.
ATP Australian Open Grand Slam
Who’s Wearing What: Sponsor and Apparel Moves Ahead of the Australian Open
A rundown of the apparel and sponsorship moves shaping the season as players arrive for the Open…
The start of the 2026 season has brought a wave of sponsorship shifts as players prepare for the Australian Open. Longtime partnerships have ended, new 360 deals are arriving and several brands are expanding their presence on tour.
Asics shared a tribute post marking the departure of world No. 6 Alex de Minaur, bringing an end to an 11-year partnership. Since then, the Aussie has been teasing a big reveal, wearing blank, logo-less shirts, shorts and hats during practice sessions and at the United Cup. While nothing has been officially confirmed, De Minaur is expected to join Wilson in a new 360 deal, according to Jessica Schiffer of Hard Court . He already competes with the Wilson Ultra racquet and could soon be outfitted head to toe in Wilson apparel and footwear.
Karen Khachanov, Anastasia Potapova and Jiri Lehecka have been wearing Wilson since the start of 2026. Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another former Nike pro, is also set to join Wilson’s growing WTA roster, which includes Marta Kostyuk, Victoria Mboko and Peyton Stearns.
German rising star Eva Lys unveiled Lacoste as her new apparel sponsor and directed her own launch campaign. Nick Kyrgios, another longtime Nike wearer, has been sporting kits from Stack Athletics since November. He is now Stack’s owner and creative director and is helping shape design direction, capsule storytelling and athlete collaborations. “Stack represents everything I stand for—making noise and pushing boundaries… If it doesn’t make people feel something, I’m not interested,” said Nick Kyrgios. “Stack represents everything I stand for—making noise and pushing boundaries,” Kyrgios said. “We’re building a brand with real personality. If it doesn’t make people feel something, I’m not interested.”
Donna Vekic, who helped launch Donna Sport by Uomo in 2023, has signed with Ellesse. Alejandro Tabilo has parted ways with Lotto and is set to wear Ellesse this season; he will also take the court in On shoes, the Swiss brand said on social media.
FP Movement has teased a potential signing of world No. 15 Emma Navarro, previously with Fila; the move would make Navarro the highest-ranked player the brand has signed and reportedly includes a one-year Asics shoe agreement. “It’s really exciting to work with a brand that allows me to add my personal touch,” Navarro told Vogue Business. “I’ll be wearing outfits that I worked on designing—outfits that I’m really excited to wear and feel like myself in—and I’m excited for people to get a better sense of my style and personality through that.”
Fila has seen a series of recent departures, including Barbora Krejcikova, Reilly Opelka and Navarro, even as it added Jaqueline Cristian after her breakout 2025 season. Lois Boisson wore Asics during her Cinderella run to the Roland Garros semifinals as a wildcard ranked world No. 361.
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