Emma Raducanu has ended a long apparel relationship with Nike, the brand that sponsored her since she was 15, and has signed with Uniqlo. The 2021 US Open champion will be the first female tennis player to join the Japanese label after the move was confirmed by the brand on Monday.

During the offseason Raducanu was seen “experimenting” with a Yonex racquet, only to remain with Wilson once the season began. Contract talk has trailed her for months; tennis podcaster Craig Shapiro claimed last month that the Brit would make upwards of $3 million annually with an impending switch to the Japanese brand.

Uniqlo teased the signing by posting the body of a female player posed in blue tennis attire with red details on its social channels before revealing Raducanu as the new face. The brand’s announcement included the line: “Emma will champion UNIQLO’s LifeWear philosophy, which is committed to pursuing excellence, making meaningful contributions to society, and empowering the next generation,” the announcement on Uniqlo’s channels read.

Nike remains a sponsor of top players named in recent coverage, and Raducanu is the latest prominent athlete to depart the sportswear giant. Other recent moves away from Nike noted in reports include Taylor Fritz (Boss), Frances Tiafoe (Lululemon) and Jack Draper (Vuori).

Raducanu’s deal with Uniqlo has been compared in reporting to the arrangement the brand struck with Roger Federer in 2018. A report in The Athletic said that “Raducanu will play an active role in designing her on-court apparel and will participate in community-engagement activities worldwide, in a similar way to Federer and the actress Cate Blanchett, who joined as a global brand ambassador last summer.”

Nike’s design division, Nike Atelier, collaborated with Jannik Sinner to produce a one-of-one performance outfit that nods to his alpine roots during the 2026 Milan Cortina Games. Raised near the Dolomites, Sinner was a national champion in giant slalom before focusing on tennis, and the bespoke collection was intended to reflect that background.

The custom set included a bespoke jacket, an insulated vest featuring adaptive A.I.R. technology, tailored pants and matching footwear. Sinner wore the pieces for one-on-one interviews with global fashion media in Milan alongside Nike Chief Design Officer Martin Lotti and at a special event marking the relaunch of All Conditions Gear, known as ACG.

“For me, it’s very important to always have a small sign of where I’m from,” the ATP’s world No. 2 said via the Nike website.

The sculptural, winter-ready silhouette emphasizes deep pleats and a boxy cocoon shape, and it served as a focal point for Nike’s presence at the Games. Nike is not an official Winter Olympics partner, but the brand maintained a visible presence in Milan and Cortina through pop-up activations. Those included a surprise appearance when Sinner punched tickets aboard the “ACG Express” at Milan’s Centrale station while wearing pieces from his custom collection.

Made to Sinner’s exact specifications by Nike Atelier, the outfit was crafted by Senior Design Director Raffaella Barbey in collaboration with Lotti and a multidisciplinary team. Barbey conducted fittings with Sinner in Melbourne during his Australian Open run and refined the garments through multiple rounds of feedback and iteration.

“When a brand invests this much thought and energy into a single moment, it shows they really care about making the athlete feel special. That’s one of the biggest reasons why I love being with Nike—they make you feel important.”

“This experience felt very different from work I’ve done with other brands,” Sinner says. “I was more involved in the process. There were a lot of conversations about what could be better, what wasn’t right, what worked well. In the end, we came out with an incredible result.”

World No. 2 Sinner opened the year with a run to the semifinals at the Australian Open, where he had been the two-time defending champion, before falling to a resurgent Novak Djokovic in five sets.

A sneaker styled in tribute to Andre Agassi is expected to debut during the US Open, reviving one of his most memorable looks. The International Tennis Hall of Famer is reportedly receiving an Air Jordan 7 ‘Tennis Day’ that channels his vintage Air Tech Challenge 2 design.

Reports describe the colorway as Phantom/Lemon Twist/Pink Blast/Anthracite. Official information is limited, but a newly circulated visual mock-up suggests the shoe will reference the popping pink outfit Agassi wore to reach his first Grand Slam final in Paris in 1990.

The release is timed to coincide with the US Open, a tournament Agassi won twice, and the reported design connects a modern Air Jordan 7 to the player’s on-court style from that era. While details remain sparse, the mock-up and color notes frame the sneaker as a clear nod to that distinctive ensemble.

Agassi has spoken about that Roland Garros kit, calling it one of his favorites and recalling how his black denim shorts, hot-pink tights, matching pink-print top and headband, and sneakers drew criticism at the 1990 tournament. The criticism came from Philippe Chatrier, who was also the head of the French tennis federation and the International Tennis Federation president at Roland Garros in 1990.

“At the time, [he] was thinking about bringing in a dress code,” Agassi recalled, “so I did what any noble person would do and I called him a bozo in the press conference. That was a little bit regrettable, but it was an honest reaction to someone telling me what I had to wear.”

Until an official announcement confirms construction, materials and availability, the connection between the Air Jordan 7 ‘Tennis Day’ and Agassi’s 1990 look rests on mock-ups and reports. The stated timing during the US Open and the specific Phantom/Lemon Twist/Pink Blast/Anthracite colorway position the shoe as a nostalgic tribute to a defining fashion moment in Agassi’s career.