Grand Slam Player News WTA
Sabalenka is turning court dominance into a powerful off-court brand
Sabalenka turns on-court dominance into a growing off-court brand through social media and deals…
World No. 1 Aryna Sabalenka has been expanding the reach of her game into the wider public arena, shaping a public image that matches her on-court force. The 27-year-old was the most dominant player on the WTA Tour in 2025, claiming four titles while leading the tour in both match wins and prize money. That standout season earned her 2025 WTA Player of the Year honors.
Her off-season was full: exhibition appearances, late-night talk show stops, and a growing social media footprint. “I started sharing (my life on social media) not out of a ‘branding’ perspective,” Sabalenka said in New York. “On the court and off the court, it’s two different people.”
On court, Sabalenka is defined by an explosive style: huge serves, booming groundstrokes, and a relentless competitive edge. In 2025 she captured her fourth Grand Slam title at the US Open, reached two more major finals at the Australian Open and Roland Garros, lifted WTA 1000 trophies in Madrid and Wuhan, and finished the year as world No. 1 for the second consecutive season.
Off court, she has worked to narrow the gap between that ferocity and a more relaxed personal side. “I don’t like watching myself playing,” she admitted in a Boardroom interview. “I get annoyed by the way I am on court because it’s so different, and it’s so aggressive, and I feel embarrassed every time. Even though I understand this is the way I have to be successful in what I do.”
That tension pushed her to open up to fans, and the results are measurable: she has 3.9 million Instagram followers, surpassing rivals Iga Swiatek (2.3 million) and Coco Gauff (2.2 million), and she continues to grow audiences on TikTok and other platforms. “I just wanted to share myself with people, so the fans could know me and get more support when I’m playing,” Sabalenka explains. “Nowadays, I love playing on the big stadiums. I feel the support from the people. I feel connected with the crowd, and I feel like people have also connected with me. That’s been the main goal of sharing so much.”
Her business strategy shifted as well: she left global agency IMG for Evolve, the boutique firm founded by Naomi Osaka and agent Stuart Duguid. The move coincided with an estimated $30 million in 2025 earnings, including a WTA-record $15 million in prize money and expanded partnerships with Nike, Audemars Piguet, Whoop, Maestro Dobel, Electrolit, IM8 and others. “I want fans to know that I can cook!” she says. “I think I would love to show how I shop, how I pack my stuff, my makeup skills, and also me cooking… One day, I’d love to share that side of mine.”
ATP French Open Grand Slam
Tiafoe turns a disputed line call into momentum for five-set recovery at Roland Garros
Tiafoe used a row over a line call to ignite a comeback, winning in five sets at Roland Garros. 2026
Frances Tiafoe needed late drama to complete a second consecutive five-set match at Roland Garros, turning a heated exchange over a line call into the spark that propelled him to a four-hour victory over Portugal’s Jaime Faria. The No. 19 seed has now played 14 sets across three rounds and logged nearly 12 hours on court this fortnight.
The flash point arrived early in the fifth set with Tiafoe leading 2-1. At 15-15 on Faria’s serve, a serve down the T that appeared to clip the line prompted Tiafoe to ask chair umpire Marijana Veljovic to inspect the mark. Veljovic agreed the ball touched the line, a decision that unofficial Hawk-Eye replays on television confirmed, and the point was awarded to Faria.
Faria reacted angrily to Tiafoe’s challenge of the call and to how it was made. On-court microphones picked up Tiafoe addressing his opponent: “Don’t act like you’re tough,” and “You’re not hard, bro. Just play.” As the two approached the net, Faria said to Veljovic, “You see what he’s saying?” Veljovic stepped down from the chair and into the space between the players, saying, “This has to stop, all of this,” and reminding both to quiet down before play resumed.
Faria returned moments later to press Veljovic for a warning to Tiafoe, but the umpire declined.
Tiafoe would recover from two sets down and a break in the third, when Faria had a game point for a 5-3 lead, to prevail 4-6, 6-7(2), 7-6 (4), 6-1, 6-2. Reflecting on the turning point, Tiafoe said, “I needed that, because I’m up at the time, but I’m still a little nervous,” he said. “And he was chirping. He definitely gave me a lot of lip. He thought he was [boxer] Ryan Garcia or something.”
© 2026 Getty Images
French Open Grand Slam
Kostyuk Upsets Swiatek, Ensures a First-Time Roland Garros Women’s Champion
Marta Kostyuk’s win over Iga Swiatek ensures a first-time French Open women’s champion in 2026. Now.
Marta Kostyuk produced a decisive performance to beat Iga Swiatek 7-5, 6-1 and keep alive an unbeaten clay record this season. The Ukrainian, seeded 15th, moved through to her second major quarterfinal and stretched her clay-court winning streak to 16 matches.
Swiatek, the world No. 3 and a four-time Roland Garros champion, served for the first set at 5-4 but was broken during a run of four successive games won by the returner. Kostyuk then ran away with the match, taking nine of the final 10 games for her first victory over the Pole.
The 23-year-old’s run at Roland Garros follows a successful European clay swing in which she lifted trophies in Rouen and Madrid, the latter marking her first WTA 1000 triumph. Her progress here brings her back to the last eight at a major for the second time, after the 2024 Australian Open.
Kostyuk’s advance also guarantees that the French Open will crown a first-time women’s champion next Saturday. The late-stage makeup of the draw means several players who have yet to win this title remain in contention. Last year’s runner-up Aryna Sabalenka, plus Naomi Osaka and Madison Keys, are all possibilities to emerge from the top quarter of the draw.
The result arrived a day after defending champion Coco Gauff bowed out, underscoring how open the women’s tournament has become. On the men’s side, the draw similarly remains wide open, with a first-time Grand Slam champion certain to be crowned in a week’s time.
Kostyuk’s straight-sets victory and ongoing clay dominance mark one of the most significant storyline shifts at this French Open, as a breakthrough winner now awaits in the final weekend.
ATP French Open Grand Slam
Berrettini endures five-hour classic to reach Roland Garros last 16
Berrettini survived a five-hour battle at Roland Garros, beating Comesama in five sets. A heroic win
Matteo Berrettini emerged from a marathon encounter at Roland Garros, outlasting Francisco Comesama in a five-set battle that stretched just over five hours. The score read 7-6 (3), 5-7, 6-7 (4), 6-4, 7-6 (13) after 389 points of tension on Court Simonne-Mathieu.
Berrettini found himself on the brink more than once, including a match point against him late in the decisive breaker. He had rallied from a two-sets-to-one deficit and navigated a 10-point final-set tiebreaker, reaching match point four times before finally closing it out. At one crucial moment Comesama ran around to hit a forehand and sent it long, then later missed again at 14-13, handing Berrettini the opportunity he needed.
“I was just telling myself I deserve to be here.”
Statistically the match was brutal and brilliant in equal measure. They combined for 40 aces, and Berrettini produced 70 winners against 80 unforced errors. Across the 5 hours and 13 minutes, his average first-serve speed was recorded at 126 m.p.h.
“Francisco played an unbelievable match, he missed like two balls in five hours.”
Berrettini, now 30 and ranked 105th, has a clear narrative of interrupted potential. After a quarterfinal run at Roland Garros in 2021 he missed the clay major four straight times because of a string of injuries to his ab, ankle, hand and foot. This win, and the return to form it signals, will push him well back inside the Top 100.
“I’m really proud of the work that I’ve done to come back and to feel good again. Matteo Berrettini”
After the match he credited the crowd and his team for getting him through.
“I’m just so happy, so tired,” he said. “Grateful for this incredible team, this unbelievable crowd, under the heat, under the sun, two sets to one down, we fought through this match, guys.”
With the exit of his countryman Jannik Sinner, Berrettini arrives in the second week with renewed health and a realistic chance to advance deep at the Grand Slam.
-
1000Italian OpenMasters4 weeks agoSwiatek recovered from Madrid illness, praises Francisco Roig as she targets fourth Rome title
-
ATPFrench OpenGrand Slam1 week agoRoland Garros 2026 Preview: Why Jannik Sinner Arrives as the Heavy Favorite
-
ATPFrench OpenGrand Slam1 week agoDjokovic upbeat on Roland Garros fitness as he aims for 25th major
