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Gen Z No. 1: Aryna Sabalenka’s blend of power, fashion and TikToks at the Australian Open

Sabalenka blends world No. 1 dominance, TikToks, Gucci deals and a playful off-court persona. In 2026

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Top-ranked and in full command at the 2026 Australian Open, Aryna Sabalenka has turned being world No. 1 into a wider cultural moment. The 28-year-old four-time Grand Slam champion has expanded her profile with partnerships that include Gucci, Emirates Airlines and jewelry designer Material Good, moves that match her bold on-court presence.

Her quarterfinal run in Melbourne has coincided with a rise in public performance. Sabalenka’s press conferences have become theatrical, complete with sunglasses to tease possible on-court Gucci collaborations. “I’m just being me, you know?” she told me after reaching the Australian Open quarterfinals on Sunday.

She has also kept a playful side off court. At the 2024 WTA Finals she organized fellow Top 8 players for a series of TikToks, and teammates say she still choreographs videos in the player’s lounge. The player boasts over a million followers on the platform and has repeatedly worked to keep fans connected between tournaments.

“I appreciate that she didn’t change because you never know sometimes,” Paula Badosa told me earlier this week. “It’s nice that we can enjoy on and off court. We have fun. We had fun also in pre-season some days. It’s nice we can share moments.”

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“I think also because I went through a lot of challenges,” echoed Sabalenka. “It wasn’t, like, easy to achieve that stuff. I think that’s why I was able to keep myself.”

Peers describe a player who balances seriousness with levity. “She’s ranked No. 1, and obviously she maintains a very professional attitude. But then at the same time, she showcases that you’re allowed to have fun and be goofy off of the court. I feel like she’s breaking some boundaries… Amanda Anisimova on Aryna Sabalenka” Amanda Anisimova noted how Sabalenka fosters a relaxed environment for practice and team moments.

Criticism has followed success. Sabalenka issued a public apology after controversy at Roland Garros and later filmed TikToks with Coco Gauff. “We would do a TikTok anyway,” the equally online Gauff said at the time. She has played without a flag since her country’s invasion into Ukraine and drew scrutiny despite having “been clear before that I’m pro peace,” said Sabalenka when the topic was raised.

Into the quarterfinals of a 13th straight major tournament and unbeaten to start the year, Sabalenka is closing in on a third title in Melbourne while keeping the off-court humor that teammates say keeps her grounded.

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I knew that I would never change. Doesn’t matter my ranking position, whatever I reach in life, I’ll always be myself. Aryna Sabalenka

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Carson Branstine criticizes inequality in tennis, calling the situation “the fact I’m not exaggerating is diabolical”

Branstine used TikTok to call out scheduling, medical and anti-doping inequalities in tennis season

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Carson Branstine has used social media to lay out a blunt critique of life for many professional players, even while sidelined by injury. The 25-year-old Canadian filmed a TikTok titled “POV: you play professional tennis” that sketches the realities faced by lower-ranked competitors.

Branstine, whose career-high ranking is No. 172, frames the clip as a series of mock conversations with tennis officials that expose costs and compromises beneath the tour’s surface. In the video she quips, “Merry Christmas! Your flight’s today. That’s your Christmas present,” and then adds, “But, like, you have to pay for it.” She follows with another exchange: “You can’t afford a coach?” and “That really sucks… I can’t help you.”

The most forceful section addresses perceived inconsistencies in anti-doping outcomes. “I mean, yeah she failed a drug test, but she’s No. 1 in the world,” Branstine says. “We need her to play…

“But, like, the other girl who is ranked No. 300 who (ate) contaminated meat? We’re just going to ban her for four years. We don’t need her.” She captioned the post, “the fact I’m not exaggerating is diabolical.” Branstine later clarified in the comments: “not referring to any specific players… it’s an example that has happened many times with different players.”

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The video’s examples echo public outcomes that drew scrutiny: Iga Swiatek accepted a one-month suspension in late 2024 after low levels of trimetazidine were traced to a contaminated supplement, while Tara Moore received a four-year ban in 2025 after a positive test she has argued came from contaminated meat.

Branstine’s post also highlights the financial and medical precarity players can face. She recounts the consequences of injury: “So sorry about your injury! You’re not going to make a single dollar for eight months,” and notes the difficulty of obtaining support: “You must be crazy for thinking we would cover your medical bills from the tournament we hosted you at!

“Yeah, we have insurance, but it’s the most expensive insurance ever, of course.”

Branstine broke through in 2025 while funding her career partly through modeling, is enrolled at Texas A&M and qualified for the Wimbledon main draw in 2025. She opened the 2026 season in Australia, winning a first-round qualifying match at the Australian Open before retiring injured against Daria Snigur with a shoulder issue and has not returned to competition since.

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Episode 17: Placing Arthur Fils’ Forehand and a Wide‑Ranging Chat with Marcos Baghdatis

The Big T: ranking Arthur Fils’ forehand, Marcos Baghdatis interview and Roland Garros expectations.

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Episode 17 of The Big T focuses on two clear threads: the debate over Arthur Fils’ forehand and a reflective interview with Marcos Baghdatis. The show opened a conversation that began with a simple question posed on social media: “Is @ArthurFils FH the best in the men’s tennis game right now? @_markpetchey” Brad Gilbert replied that Fils’ “fearhand” is massive, while still favoring Jannik Sinner and Carlos Alcaraz. That exchange led to a co-host debate with Coco Vandeweghe (48:00) about the top forehands on tour. “I think it’s definitely top three,” said Vandeweghe. Gilbert placed Joao Fonseca in his top three and slotted Fils fourth. Both offered honorable mentions: Coco went with Jakub Mensik; BG with Jiri Lehecka. As Vandeweghe noted, “The players from Czechia have such weight of shot, because they play on fast courts and need to get that depth really quickly,” says Vandeweghe, “and it’s a flatter ball that pushes you further and further back.”

The episode also revisited Marcos Baghdatis’ peak years and his transition to developing young players. Twenty years ago at the Australian Open Baghdatis reached the final during an era dominated by Roger Federer. The show reminded listeners that “Federer won all his Slam finals in four sets, over Rafael Nadal (Wimbledon), Andy Roddick (US Open) and…Marcos Baghdatis (Australian Open).” Baghdatis reflected on his own ambitions: “I wanted to be No. 1 in the world. I wanted to push myself more … I was not patient enough. Marcos Baghdatis” (15:30). His career-high reached No. 8; he finished 2006 ranked 12th. The interview covered career records against the era’s top players (1-7 vs Federer, 1-9 vs Nadal, 0-8 vs Novak Djokovic) and his current role as tournament director of the IMG Future Stars Tournament, helping prepare the next generation.

Looking ahead to Roland Garros, the hosts discussed the vacancy created by Alcaraz being sidelined through Madrid and potentially Roland Garros. Gilbert placed Djokovic first despite limited clay this season: “First, at 39 years young, I would still go—with no playing in him [on clay this season]—Djoker,” says Gilbert. He listed Alexander Zverev second and Fils third, while Coco offered Ben Shelton as an honorable mention following his Munich win. To share your top three forehands for men’s and women’s tennis, email thebigt@tennischannel.com [thebigt@tennischannel.com], or call 844-678-BIGT. New episodes drop every Wednesday.

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Rybakina secures second Stuttgart title with straight-set win over Muchova

Rybakina claimed her second Stuttgart crown, beating Muchova 7-5, 6-1 to start clay season for Rome

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Elena Rybakina captured her second Porsche Tennis Grand Prix trophy, defeating Karolina Muchova 7-5, 6-1 in a one hour and 18 minute final on Center Court. The top seed overcame a spirited comeback in the first set from the No. 7 seed before asserting control in the second.

Rybakina, the reigning 2026 Australian Open champion, is set to return to No. 1 in the Race to the WTA Finals standings after the victory. Since her major triumph in Melbourne, the 26-year-old produced steady results but had not claimed another title, finishing runner-up to the world No. 1 at the BNP Paribas Open and falling in the Miami Open semifinals.

With Aryna Sabalenka absent from the Porsche Tennis Grand Prix because of injury, Rybakina targeted a strong start to her clay-court season and lost just one set across four matches to complete that mission. She advanced through a third-set tiebreaker against Leylah Fernandez in the quarterfinals, handled No. 6 seed Mirra Andreeva after Andreeva had stunned No. 3 seed Iga Swiatek, and then carried momentum into the final.

Against Muchova, Rybakina raced to a 5-2 lead early in the opening set before Muchova fought back to level at 5-5 and saved two set points as she tried to force a tiebreak. Rybakina converted her third set point to close out the first set and then dominated the second, building a 5-0 advantage. Muchova avoided a bagel with a game for 5-1, but Rybakina served out the match to love.

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Muchova arrived in Stuttgart off a breakthrough season that included her first WTA 1000 title at the Qatar TotalEnergies Open. She had also snapped losing streaks against Coco Gauff and Elina Svitolina en route to the final, and she was the last woman to beat Rybakina before Rybakina went on to win the Australian Open. On Sunday, however, Rybakina’s form proved decisive as she lifted her second Porsche in three years.

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