George Loffhagen’s season is a study in regained purpose. The 24-year-old London-born player moved to a career-high world No. 200 after a run that includes his first ATP Challenger title and strong indoor results across Europe.

In late July he won the Open Castilla y León in El Espinar, Segovia, Spain, his first ATP Challenger triumph and a payoff for persistence. Since that victory he has carried momentum into the indoor swing, reaching the semi-finals at the Hamburg Ladies & Gents Cup two weeks ago after beating defending champion Henri Squire in the quarterfinals.

Loffhagen is known for a powerful serve and a composed baseline game. On his approach he is clear: “I try to play aggressively, serving well. I use a lot of intensity.” That combination has underpinned eight ITF World Tennis Tour titles, four of them in 2025 alone, and has given him a steadier footprint on the Challenger circuit.

His trajectory has not been linear. In the summer of 2021 he stepped away from tennis. “I just wasn’t enjoying it at that time,” he recalls. “I wanted to do something else. I worked in a pub, studied a bit, went to university… and then I played a couple of tournaments and enjoyed it again. I didn’t want to have regrets—so I decided to start again.” The break offered perspective as much as rest.

“When you’re young and you’re doing well, you can see it as pressure,” he says. “Now, I’m a bit older and more mature. It’s easier to deal with the ups and downs of tennis.” Off court he keeps life simple: relaxing, watching series such as The Traitors, or following athletics casually. He studied math, chemistry, and physics and admits, “I was good at it, but I wouldn’t say it’s a passion.”

Ambition remains measured and ongoing. “I was looking to get into the Top 200 by the end of the year,” he says. “You always look for the next thing. It never stops.” For Loffhagen, time away, refined focus, and steady results have combined into the clearest season of his career to date.

The ATP has rolled out a new logo described as “simplified and reimagined for the digital age,” becoming the latest major tennis organization to update its visual identity in 2025. The governing body of men’s professional tennis revealed the sixth logo in its 54-year history. The redesign drops the word “Tour” from the previous mark and retires the swinging forehand silhouette introduced in 2018. The updated sign keeps the familiar typography and adds a “curved trajectory that reflects the motion of a tennis ball in play.” ATP Tour (2018-2025) | ATP (2026-Present)

“Tennis is constantly evolving,” said Eno Polo, ATP CEO, in a statement. “To keep pace with our global fan base, we need to tell our story with creativity and energy. Our new identity captures the drama, precision, and momentum of the Tour, connecting with today’s fans while inspiring the next generation discovering tennis for the first time.”

The ATP refresh is the third major rebrand this year among the T7: the sport’s three governing bodies and the four Grand Slams. In February the WTA introduced a new identity and launched its “Rally the World” campaign. In October the International Tennis Federation announced it will rebrand to “World Tennis” effective January 1, 2026, with a new visual identity to follow in summer 2026.

“World Tennis better reflects who we are today; the global governing body and guardian of tennis, working hard with our members to deliver tennis for life,” said ITF President David Haggerty. “This evolution follows extensive consultation across the global tennis community and reflects our shared ambition to strengthen, unify and grow the game worldwide. We look forward to revealing our new identity and wider plans in the coming months.”

Michael Sutton-Long said, “There’s a practical reason,” “Some of the old logos maybe are outdated or just don’t work on all formats. You need a logo that’s instantly recognizable and flexible—something that reads well on a phone screen, a TV broadcast, or a stadium banner. Brands need to evolve to stay relevant.” “But beyond that,” he added, “tennis is cool again. There’s so much attention on the sport right now—everyone knows (Carlos) Alcaraz, (Jannik) Sinner, and Coco (Gauff). With new fans tuning in and new sponsors coming on board, this feels like the right moment for brands to evolve their visual identities.”

The WTA move centered on bold block letters and a player-focused Rally the World message. The Grand Slams have taken varied approaches, from the Australian Open’s bold AO redesign to Wimbledon’s subtle tweaks that emphasize heritage. US Open (1997-2018) | US Open (2018-Present) Australian Open (2007-2016) | (2016-Present)

Lorenzo Musetti survived an inspired challenge from Stan Wawrinka, rallying to a 4-6, 7-6 (5), 6-4 victory in Athens to reach his 12th quarterfinal of the season and remain in contention for the ATP Finals.

He needs to win the title this week to punch his ticket to Turin. “It’s not easy to play with that in my mind,” Musetti told the crowd in his on-court interview. “But of course if I want to qualify for the ATP Finals I have to lift the trophy here, so I hope I have your support, guys, and I will try my best.”

Wawrinka threatened to derail those hopes from the start, breaking for a 4-3 lead in the first set en route to taking it. After 12 consecutive holds between them in set two, the Swiss reached 5-4 in the tie-break and was two points from victory, only for Musetti to win the final three points to level the match. Musetti then broke in the opening game of the third set; that proved to be the second and final break of the contest. He served out the match on his first match point, finishing with a down-the-line backhand winner.

“First of all, I want to say thanks for sharing the court with a legend,” the Italian said of Wawrinka. “He’s been an inspiration since I was a kid. Stan showed really impressive tennis today and I had to raise the level to win this match. Especially in the third set he was not struggling physically at his age, so hopefully when I will be 40, I will be the same! So a really big effort from Stan, and I’m really, really happy for the win.”

Wawrinka produced more winners than unforced errors, 36 to 28, and served an outstanding 22 aces. Musetti finished with 33 winners to 35 unforced errors.

If Musetti does not win the tournament, Felix Auger-Aliassime will round out the field for Turin. The No. 2-seeded Musetti now faces No. 5-seeded Alexandre Muller in the quarterfinals; Muller earlier defeated Tomas Martin Etcheverry 6-7 (2), 7-6 (4), 7-6 (3), saving a match point at 5-6 in the second set and overcoming a 4-1 deficit in that tie-break. Muller beat Musetti in their only prior meeting in Marrakech in 2023, 6-3, 1-6, 6-4.