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Lululemon expands its presence at the BNP Paribas Open with new apparel and tech
Lululemon’s BNP Paribas Open debut mixes player kits, ShowZero tech, expanded retail and pop-ups…
Lululemon’s first year as the official outfitter at the BNP Paribas Open has been visible on court and throughout the grounds. The Canadian-based brand, which signed Leylah Fernandez and Frances Tiafoe to multi-year apparel deals in the last four years, took on a broad role at the combined ATP Masters 1000 and WTA 1000 event after being announced in a multi-year agreement last November.
The company supplied more than 2,000 volunteers, ball kids and officials with uniforms, enlarged its merchandise section in the official tournament store and opened a standalone retail presence and pop-up experience anchored by the viral La La Land Kind Cafe. Lululemon branding has become a constant around the site in Indian Wells.
On court the outfitter also introduced new wearable technology. After wearing a Sierra Leone-inspired kit at the Australian Open in tribute to his parents’ birth country, Frances Tiafoe is wearing a berry-hued ensemble the brand calls “Burgundy Bay.” Lululemon says those clothes use a new ShowZero sweat-resistant technology and describes it as “an innovative yarn technology that changes how light interacts with the fabric, preventing light absorption when wet so sweat remains virtually invisible.” The company promotes the fabric as breathable, quick-drying and ultra-lightweight, engineered to support high-intensity performance.
Tiafoe spoke about his relationship with the brand after his victory over No. 15 seed Flavio Cobolli, a win that avenged Cobolli’s recent Acapulco final result. “It’s been great to be a part of it … all the things they have been doing with me,” he said. “They were super excited to have me and also grow with me and get more into the game.” He added that the outfitter’s presentation in Tennis Paradise is appealing: the “whole vibe” is “super cool and super trendy.”
On the retail side, Tiafoe noted the fan response: “Obviously you see it here, all the staff and everyone wearing it. My outfit is selling out, they said. The getup is great. All the outfits they have been making are super innovative. It’s just been really cool,” he said.
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Alcaraz comeback caution grows as US Open plans remain uncertain
Alcaraz steps up practice, but Greg Rusedski warns rushing back for New York would be a big risk.
Carlos Alcaraz is reportedly increasing the intensity of his practice work before the US Open, but he has also been advised not to hurry back in time for New York.
The defending champion has not played a competitive match since the wrist injury he suffered at the Barcelona Open in April. He then withdrew from this week’s Cincinnati Masters, saying he was not ready to return.
Although social media has shown him hitting with more force on court, a first match back in a best-of-five-set Grand Slam would represent a major test. That is the main reason former British No 1 Greg Rusedski believes caution should remain the priority.
“I think it’s a big risk. I think you’ve got to come out of a two-out-of-three-set match to start because it’s one thing to practice, it’s another thing to play a match,” said Rusedski on the next edition of his podcast, which will be released on Monday.
He added that match pressure changes everything. “The adrenaline in the body, going hell for leather, you always go up with your tennis about an extra five, ten per cent from what you do in practice, no matter how hard you train.
“Plus, there’s the nerves and the expectation. You’re not gonna bounce back and come in with a three-out-of-five set match. I would be shocked if he plays the US Open. To me, he had to play Cincinnati to have a chance to go to the Open.
“So I would be surprised. After the US Open, I think possibly we might see him back, or maybe not even till next year.
“He’s not going to make the mistake with his risk. He doesn’t want to risk it. So I don’t see him still playing at the US Open, even though we’re seeing a lot of progress in his comeback.”
Rusedski also raised questions over Jannik Sinner after the Italian withdrew from the Cincinnati Masters because of a knee problem.
“Well, if he’s not in New York early in the week before the tournament starts, I don’t see him playing,” he added.
He said the situation could leave the men’s event wide open, while also stressing the strain of the tour. “But health is your wealth, and these guys have to take the time. It just shows you how physical the tour is. Because Sinner looked like the guy who’s never going to break down, and he’s the one who’s having a knee problem now.
“I just want to stop talking about injuries. Come on. Let’s stop the injuries. Let’s all get healthy. Let’s get everybody back on board.”
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Djokovic’s Cincinnati setback raises fresh questions over his future
Djokovic’s Cincinnati defeat renewed doubts about his fitness, his future, and another Grand Slam run.
Novak Djokovic’s latest match against Argentina’s Thiago Agustin Tirante offered another stark reminder of the physical challenge he is trying to manage as he extends his career. Midway through the contest, Djokovic turned to his team, and it was plain he was struggling to find answers to an issue that has troubled him for some time.
At 39, Djokovic is still producing a level that few players could match, especially against opponents often close to half his age. His durability and commitment have been central to his decision to keep playing into his 40th year, and his results over the past couple of seasons have supported that choice.
But injuries are only part of the story. The Serbian has also continued to battle problems when heat and humidity rise, and those conditions again exposed a vulnerability that can shape the biggest matches. He would likely have beaten Tirante comfortably had he not suffered that physical collapse in the daytime heat in Cincinnati.
After the defeat, Djokovic was candid about how he felt, saying: “It was not an enjoyable match for me, for sure,” he said after his latest defeat. “The way I felt… Not the first and I guess not the last time, but it is what it is.”
He later described a health issue that has affected him for the past couple of years, adding: “It’s just a condition that I have, health-wise, that has been bothering me for the past couple of years. A lot of issues, especially when it is humid and it is hot.
“I did anticipate it, but there are all these things, like nerves and everything involved that make it worse, and that’s what happened.”
Djokovic also indicated he was unsure whether he would return to the Cincinnati Open, a notable shift from his usual parting line about coming back next year. As he continues to chase a 25th Grand Slam title, physical problems and the form of Jannik Sinner and Carlos Alcaraz keep narrowing the path. At this stage, Djokovic may need several factors to align before another major breakthrough becomes possible.
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Eala’s packed run raises questions as US Open nears
Alex Eala’s rapid rise comes with a punishing schedule and fresh concerns before the US Open.
Alex Eala has been one of the busiest players on the WTA Tour this summer, with her results on grass and in the early stages of the North American hardcourt swing drawing plenty of attention. The 21-year-old first lifted a Challenger trophy in Birmingham, then carried that momentum into a run to the semi finals of the Berlin Open and the fourth round of Wimbledon.
Her form only improved after that. Eala claimed her first WTA title at the Washington Open before adding a round of 16 appearance at the Canadian Open. Those results have confirmed her rise, but they have also led to growing concern about how much tennis she has already played.
The workload is only increasing. Eala has played more than anyone else on the WTA Tour, and there is little sign of that easing as she heads into the Cincinnati Open and the final Grand Slam of the season. She has also been confirmed for an exhibition match during US Open opening week, adding another commitment to an already crowded stretch.
Eala will face her friend Iva Jovic in the tournament’s ‘Stars of the Open’, set for 6pm on Thursday, August 27 at the Arthur Ashe Stadium. At the same time, she is due to compete in the US Open Mixed Doubles alongside Felix Auger-Aliassime at the start of opening week.
That leaves very little room for recovery or preparation. If Eala were to reach the second week at the US Open, she would effectively be playing eight straight weeks of tennis dating back to the Washington Open. For any player, that is a demanding schedule, and it is difficult to ignore the risk attached to such a heavy load.
There is also no immediate respite after New York, with Eala already entered for the Singapore Open in September during the WTA Tour’s Asian swing. Her rise has been impressive, but the question now is how long this pace can last.
