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1000 ATP BNP Paribas Open

Lululemon expands its presence at the BNP Paribas Open with new apparel and tech

Lululemon’s BNP Paribas Open debut mixes player kits, ShowZero tech, expanded retail and pop-ups…

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Lululemon’s first year as the official outfitter at the BNP Paribas Open has been visible on court and throughout the grounds. The Canadian-based brand, which signed Leylah Fernandez and Frances Tiafoe to multi-year apparel deals in the last four years, took on a broad role at the combined ATP Masters 1000 and WTA 1000 event after being announced in a multi-year agreement last November.

The company supplied more than 2,000 volunteers, ball kids and officials with uniforms, enlarged its merchandise section in the official tournament store and opened a standalone retail presence and pop-up experience anchored by the viral La La Land Kind Cafe. Lululemon branding has become a constant around the site in Indian Wells.

On court the outfitter also introduced new wearable technology. After wearing a Sierra Leone-inspired kit at the Australian Open in tribute to his parents’ birth country, Frances Tiafoe is wearing a berry-hued ensemble the brand calls “Burgundy Bay.” Lululemon says those clothes use a new ShowZero sweat-resistant technology and describes it as “an innovative yarn technology that changes how light interacts with the fabric, preventing light absorption when wet so sweat remains virtually invisible.” The company promotes the fabric as breathable, quick-drying and ultra-lightweight, engineered to support high-intensity performance.

Tiafoe spoke about his relationship with the brand after his victory over No. 15 seed Flavio Cobolli, a win that avenged Cobolli’s recent Acapulco final result. “It’s been great to be a part of it … all the things they have been doing with me,” he said. “They were super excited to have me and also grow with me and get more into the game.” He added that the outfitter’s presentation in Tennis Paradise is appealing: the “whole vibe” is “super cool and super trendy.”

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On the retail side, Tiafoe noted the fan response: “Obviously you see it here, all the staff and everyone wearing it. My outfit is selling out, they said. The getup is great. All the outfits they have been making are super innovative. It’s just been really cool,” he said.

1000 Madrid Open

Hailey Baptiste saves six match points to beat world No. 1 Sabalenka in Madrid

Baptiste saved six match points to beat Sabalenka, ending her 15-match streak in Madrid. WTA 1000 win

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Hailey Baptiste produced a tense, determined performance to end Aryna Sabalenka’s 15-match winning streak and halt the top seed’s Mutua Madrid Open title defense. The No. 30 seed came from a set down to win 2-6, 6-2, 7-6 (6) inside Manolo Santana Stadium, recording her first career victory over a world No. 1.

Baptiste faced down six match points en route to the win. Five of Sabalenka’s match points occurred while Baptiste was serving at 4-5 in the third set. The Belarusian’s sixth opportunity came on her own racquet at 6-5 in the tie-break, where she just missed her backhand up the line wide.

The comeback represented Baptiste’s first Top 10 victory since ousting Jasmine Paolini at this very event 12 months earlier. Her previous highest-ranked scalp was No. 8 Elina Svitolina last month at the Miami Open. Those results have helped the Washington native extend her best career run at a WTA 1000 event.

Baptiste’s win stops Sabalenka’s attempt to defend the Madrid title and brings to an end a run of 15 consecutive victories for the world No. 1. The match unfolded as an exchange of power and resilience, with Baptiste steadying after a lopsided opening set and forcing a deciding tiebreak after taking the second set.

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With the victory, Baptiste advances to the semifinals and will face ninth-seeded Mirra Andreeva. The result marks a notable milestone for Baptiste, who notched the biggest win of her career by defeating the top-ranked player in the draw.

The scoreline and critical points underlined how fine the margins were: a single missed backhand in the tiebreak proved decisive, and six saved match points swung the match in Baptiste’s favor. The outcome reshapes the later rounds of the Madrid tournament and provides a significant boost to Baptiste’s momentum at a WTA 1000 event.

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1000 Madrid Open

Andreeva withstands collapse, sideline odor incident to reach Madrid Open quarterfinals

Andreeva recovered from a fifth-game collapse to beat Anna Bondar and reach Madrid quarterfinals. .

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Mirra Andreeva advanced to her third consecutive Mutua Madrid Open quarterfinal after a nearly three-hour match that swung repeatedly in momentum. The No. 9 seed recovered from a late collapse to defeat Anna Bondar 6-7 (5), 6-3, 7-6 (5), completing a run in which she has beaten Hungary’s top-three ranked players in succession following wins over Panna Udvardy and Dalma Galfi.

The contest on Court 3 produced one of the day’s more unusual exchanges. Serving at 2-2, 40-40 in the second set, Andreeva approached chair umpire Jennifer Zhang to complain of an odor behind her end of the court. “It literally smells like bullshit over there. Like very bad,” she said. Andreeva then pushed ahead, winning nine of the next 11 games and improving her season record on clay to 10-1.

Momentum shifted again as Andreeva dropped five straight games, a sequence that included a missed match point on Bondar’s serve at 5-3 in the third. Needing to hold serve to force a tie-break, she took a seat and confided in her team, “I’m not a champion. I’m not a champion,” in raising her hand with a no. “I’m going to lose. I’m going to lose.”

Despite the visible doubt, Andreeva steadied herself. The next seven points went her way, and she changed ends in the decisive tie-break with a 4-2 lead. Bondar fought back, erasing the mini break with a backhand winner and again at 4-6 when Andreeva poorly cut a backhand drop shot. On her third match point, Andreeva finished the match by attacking Bondar’s second serve and producing a clean backhand return winner up the line.

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Tears followed the handshake, more relief than celebration after a draining encounter that combined on-court disruption, a dramatic swing in form, and a narrow finish that keeps Andreeva moving through the Madrid draw.

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1000 Madrid Open

Sabalenka rallies from a set and a break to beat Osaka and reach Madrid quarters

Sabalenka came back from a set and a break to beat Osaka and reach the Madrid quarterfinals (150th).

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Aryna Sabalenka battled back from a set and a break to defeat Naomi Osaka 6-7 (1), 6-3, 6-2 and reach the Mutua Madrid Open quarterfinals. The defending champion and world No. 1 recovered after a tense opening to claim her 150th WTA 1000 match victory in two hours and 20 minutes on Manolo Santana Stadium.

“That was an incredible level,” Sabalenka said on court. “She played really incredible tennis. I feel like I just got lucky with a couple shots in the third set and that’s why it went that fast. But overall, it was really an incredible fight. I had to level up my game and I’m happy with the performance.”

Sabalenka, who was making her first tournament appearance since completing the Sunshine Double in March and becoming the fifth different woman to win both Indian Wells and Miami in the same year, had been efficient through earlier rounds, beating Peyton Stearns and No. 29 seed Jaqueline Cristian. A three-time champion in Madrid, she was tested by Osaka, who had advanced with straight-sets wins over Camila Osorio and Anhelina Kalinina to set up a rematch of a meeting Sabalenka won in straight sets last month at the BNP Paribas Open.

Osaka arrived inside the Top 20 after returning from maternity leave and remains a four-time Grand Slam champion. Her clay results have been limited, with just two WTA 1000 quarterfinals both in 2019, and she had been 0-6 versus Top 10 opponents on clay coming into the match.

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Neither player ceded a break through the first 12 games. Sabalenka, noted for strong tiebreak form last season, surrendered the opening Sudden Death tiebreak after Osaka won the first five points. Sabalenka then reversed a 40-0 deficit at 4-3 to break, won eight points in a row to create triple set point and converted the second with an ace to force a decider.

Osaka saved four early break points in the third, but errors mounted and Sabalenka secured the crucial break. With momentum in her favour Sabalenka reached three match points and closed out the victory, ending the contest with a practically even 31 winners to 33 unforced errors.

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